Private businesses allocate an average of 22% of net income to Bitcoin (median 10%), viewing it as inflation protection superior to bonds or cash, per a July 2025 River survey of over 3,000 clients. Investors anticipate larger corporate Bitcoin treasuries in 2026, with companies buying substantial amounts and holding long-term rather than trading short-term. More than 70 public firms now bet on Bitcoin, spurred by pro-crypto policies under President Trump.
Indirect Business Gains
Bitcoin’s rally above $100,000 has fueled a wave of public companies using SPACs and mergers to acquire it, blending corporate strategies with crypto upside. Miners are pivoting to AI for added revenue, while fresh ETP inflows detached BTC from stocks, yielding +12% returns in the past 30 days through mid-January 2026. Large U.S. merchants (over $500M revenue) show 50% crypto acceptance, mainstreaming digital assets for transaction profits.
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