
Sydney Sweeney never launched a coin. She never posted a Bitcoin endorsement, appeared at a blockchain conference, or announced she was putting her assets. And yet, her name has appeared in crypto more than almost any other actress in Hollywood — not because of what she chose, but because of what was done to her.
The story of Sydney Sweeney and cryptocurrency is a story about exploitation, digital crime, and the dark machinery that turns fame into a weapon. It is also, quietly, a story about how broken the security of our most-used platforms really is.
It started in January 2024, when Sweeney’s popularity exploded following a viral appearance on the YouTube series Hot Ones. Her smile became a meme. Her face was everywhere. And criminals noticed.
Hackers gained control of her X account and used it to promote $MILK, a Solana-based token created just days earlier. Bankrate The posts were crude, sexualized, and immediately suspicious to anyone paying attention — but on a platform with millions of followers, even a few minutes of exposure is enough.
At the time the hacked post was deleted, $MILK had already generated millions in 24-hour trading volume. Bankrate The account was eventually recovered and the posts removed, but the damage — financial and reputational — had been done to the unsuspecting fans who bought in.
The method was SIM swapping — one of the most ruthlessly effective tools in the modern hacker’s arsenal. SIM swappers take over a target’s phone number and reroute text messages and phone calls to a device the attackers control — sometimes through social engineering a telecom representative, sometimes by physically walking into a store pretending to be the victim.
The administrator of a Telegram channel associated with the $SWEENEY token admitted responsibility for the hack, claiming to also be behind the compromised accounts of 50 Cent and Hulk Hogan.
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