Web3 startups that focus on bitcoin sit at the intersection of an older, battle-tested cryptocurrency and a newer vision of a more decentralized internet. Their work challenges the early perception of bitcoin as a static “store of value” and instead treats it as programmable infrastructure. By building new financial rails, identity systems, and application layers around bitcoin, these ventures try to reconnect the original peer‑to‑peer cash idea with the richer, user‑owned services that define web3.

Many of these startups tackle payments first, building tools that make spending and accepting bitcoin as seamless as using a traditional fintech app. Merchant processors, payment APIs, and bitcoin-native debit cards aim to reduce volatility risk while preserving the benefits of borderless, low‑friction transfers. In practice, this looks like point‑of‑sale systems that settle in bitcoin under the hood but let businesses get paid in local currency, or online platforms where global freelancers can receive micro‑payments without the delays and fees common in legacy banking. In this sense, the infrastructure around bitcoin, not just the asset itself, becomes the product.

Beyond payments, newer web3 teams explore how to plug bitcoin into decentralized finance and cross‑chain ecosystems, often through wrapped representations or interoperability layers. These efforts let users post bitcoin as collateral, earn yield, or participate in on‑chain governance without abandoning the security and liquidity of the main network. Cross‑chain protocols and smart‑contract platforms compatible with bitcoin aim to make it a first‑class citizen in web3, rather than an isolated store of value sitting on the sidelines of more expressive blockchains. The goal is a world where bitcoin can flow as easily between applications as data moves between websites.

Finally, some web3 startups use bitcoin as a foundation for new social and economic experiments, from community funding models to machine‑to‑machine payments. For founders, token‑based incentives create ways to bootstrap user communities and reward early participation without relying solely on venture capital. For users, holding and using bitcoin-linked tokens can blur the boundary between customer and owner, aligning interests around protocol growth. In all these cases, bitcoin is not just a speculative asset, but a shared, programmable backbone on which web3 companies attempt to build more open, user‑aligned digital services.

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